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Writer's pictureNaya N

Discovering Furmily: A Journey from Family to Furmily


The furmily. Source: Instagram. (n.d.-i). https://www.instagram.com/p/C84aEtCSrJM/
The furmily. Source: Instagram. (n.d.-i). https://www.instagram.com/p/C84aEtCSrJM/

At TheAsianPawrent, we believe in the power of love, community, and the joy of raising happy, healthy furkids. That’s why we’re thrilled to introduce Furmily, a Singaporean pet brand that’s taking the pet world by storm with their commitment to providing 100% natural, freshly-made treats for our furry friends. Whether you’re a seasoned pawrent or just starting your journey with a new furkid, Furmily has something special to offer.


From Family to Furmily

The story of Furmily began with the frustration many of us have felt while standing in the treat aisle, searching for something truly healthy and delicious for our pets. The founders of Furmily, pawrents of four furkids—Yuki the Golden Retriever and their three stray-turned-royalty cats, Yuna, Yogurt, and Garlic—were determined to find a better way. They wanted treats that were free of fillers, preservatives, and other nasties, something they could feel good about giving their pets. So, they took matters into their own hands and began experimenting in the kitchen.

After months of perfecting their recipes, Furmily was born. Their pets loved the treats, and soon, they realized they had to share this joy with more furkids. Today, Furmily is more than just a brand—it’s a community. It’s a place where pawrents can come together, knowing they’re giving their pets the very best.


Why Furmily?

Furmily takes pride in crafting treats that are 100% natural, using only pure ingredients without any preservatives or fillers, ensuring wholesome goodness in every bite. These handmade treats are made with human-grade ingredients, offering the same level of safety and deliciousness that you would expect from your own plate. Freshly made in both Singapore and Australia, Furmily guarantees the highest quality and freshness for your pets. Plus, with convenient doorstep delivery, these healthy treats are just a click away from arriving at your home.

But Furmily isn’t just about treats. It’s about the bond we share with our pets and the memories we create together. As your furkid grows from a tiny puppy or kitten to a big boy or girl, Furmily is there every step of the way, providing the fuel they need for a happy, healthy life.


The Furmily Community


The Furmily. Source: Instagram. (n.d.-h). https://www.instagram.com/p/C8mHaVvyBx3/?img_index=1
The Furmily. Source: Instagram. (n.d.-h). https://www.instagram.com/p/C8mHaVvyBx3/?img_index=1

One of the things that sets Furmily apart is their dedication to building a community. Furmily isn’t just a place to buy treats; it’s a place where pawrents can connect, share stories, and support each other. It’s about growing up together, learning from each other, and making the most of every moment with our furkids.

As part of their commitment to the community, Furmily offers a range of products for both dogs and cats, from sprinkles and jerky to specialty treats like Baby Pomfret and Shark Jerky. Each product is carefully crafted to meet the highest standards, so you can feel confident that you’re giving your furkid the very best.


Furmily’s Tail-Wagging Menu: Treats for Every Furmember


Some of their treats menu. Source:  Furmily Singapore Website
Some of their treats menu. Source: Furmily Singapore Website

Furmily SG offers a diverse range of treats tailored to satisfy every furkid, whether they’re a playful pup or a curious kitty. Again, crafted with care and made with 100% natural, human-grade ingredients, Furmily’s menu ensures that your pets enjoy only the best. Let’s take a peek on some of their favourite treats!


For Dogs

Our canine companions deserve nothing but the finest. Furmily’s dog treats are designed to keep tails wagging and taste buds delighted. Whether your pup prefers a crunchy bite or a chewy snack, we have something special for every dog:

  • Baby Pomfret: A delicious fish treat that’s perfect for a quick, healthy snack.

  • Frog Leg: A unique protein-packed option for adventurous eaters.

  • Beef Lung Puff: Light, crunchy, and full of flavor.

  • Kangaroo Rib: A hearty chew that’s rich in nutrients.

  • Chicken Jerky: Classic and irresistible, perfect for training or rewarding.

  • Durian-Coated Pork Jerky: A one-of-a-kind treat with a tropical twist.


For Cats

Furmily’s Sunny Sides up promo. Souce: https://www.instagram.com/p/C_VK1NvT6WG/?img_index=1 
Furmily’s Sunny Sides up promo. Souce: https://www.instagram.com/p/C_VK1NvT6WG/?img_index=1 

Furmily understands that our feline friends have refined tastes. Our cat treats are crafted to please even the pickiest of eaters:

  • Sunny Side Up: A fun, egg-inspired treat that’s perfect for breakfast time.

  • Shishamo: A fishy delight that’s packed with omega-3s.

  • Chicken Jerky: A simple yet satisfying treat that cats adore.

  • Pork Jerky: A flavorful snack to keep your kitty purring.

  • Chicken Bone Broth Sprinkles: A nutritious topper that adds a burst of flavor to any meal.


Made-in-SG

Supporting local never tasted so good! Furmily’s Made-in-SG collection showcases the best of Singaporean craftsmanship in every bite:

  • Pig Ear: A chewy, natural snack that dogs love.

  • Pork Liver: A nutrient-rich treat perfect for both cats and dogs.

  • Whole Pig Ear: A larger, longer-lasting chew for enthusiastic chewers.


Australian Exotics

Give your pets a taste of the wild with Furmily’s Australian Exotics range, featuring premium ingredients sourced from the Australian outback:

  • Shark Cartilage: Great for joint health, this crunchy treat is a must-try.

  • Kangaroo Jerky: Lean, mean, and full of protein, perfect for active pets.

  • Green Lipped Mussel: Rich in omega-3s, this treat supports overall health.

  • Beef Pizzle: A tough, satisfying chew for the determined dog.


Dental

Keep those pearly whites shining with Furmily’s Dental treats, designed to promote healthy teeth and gums while satisfying your pet’s chewing instincts:

  • Chicken Feet: A natural dental chew that’s perfect for small to medium-sized dogs.

  • Shark Cartilage: Crunchy and full of benefits, this treat is excellent for dental care.

  • Kangaroo Rib: A long-lasting chew that helps keep teeth clean.


Training

Training your pet is easier with Furmily’s Training treats—small, tasty rewards that your furkids will work for:

  • Pork Jerky: A chewy, flavorful reward that dogs love.

  • Chicken Jerky: Ideal for quick rewards during training sessions.

  • Duck Jerky: A tasty, protein-packed option that’s great for focus and motivation.


Specialty

For pets with special tastes or dietary needs, Furmily’s Specialty treats offer unique flavors and textures:

  • Sunny Side Up: A fun, egg-shaped treat that’s as nutritious as it is cute.

  • Indomie: A quirky, noodle-inspired snack for adventurous eaters.

  • Shishamo: A fishy treat that’s perfect for pets who love seafood.

  • Durian-Coated Pork Jerky: A tropical treat that brings a burst of exotic flavor to snack time.


Sprinkles

Add a little magic to every meal with Furmily’s Sprinkles—a range of nutrient-dense toppers that enhance both flavor and nutrition:

  • Beef Bone Broth Sprinkles: Rich in collagen and flavor, perfect for picky eaters.

  • Chicken Bone Broth Sprinkles: Adds a savory boost to any meal.

  • Shark Cartilage Sprinkles: Supports joint health with a crunchy, nutritious sprinkle.

  • Green Lipped Mussel Sprinkles: Packed with omega-3s, this sprinkle promotes overall well-being.

No matter your pet’s preference, Furmily has something to make every moment a treat. Explore the full menu at Furmily SG and give your furkids the best in healthy, delicious snacks.


Welcome to the Furmily


Furmily Values. Source: https://www.instagram.com/furmilysg/
Furmily Values. Source: https://www.instagram.com/furmilysg/

Furmily embodies everything we at TheAsianPawrent stand for: love, community, and the joy of raising happy, healthy furkids. With their commitment to 100% natural, freshly-made treats, Furmily is revolutionizing the pet world, providing pawrents with the best possible options for their furry companions. Whether you’re searching for a nutritious snack, a special treat, or something to make mealtime more exciting, Furmily has something for every furkid. Go to their website to grab some of their fabulous treats! 


But our journey doesn’t end there! We’re excited to announce our latest service: pet cruises, where you and your furkid can explore the seas together. Visit TheAsianPawrent’s blog to discover more about other pet brands and check out our page for pet cruise offerings. Let’s continue creating wonderful memories with our beloved pets, one treat and adventure at a time. 🧡



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